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The potential functions thatare used during this portfolio are taken from the IS/IT concerns identifiedin the balanced scorecard analysis. Gymshark’s applications are split into fourcategories, strategic,high expertise, key operational and help. Applications have a lifecycle andmove around the matrix over time Kellerman and Lofgren, 2008. For Gymshark,correct control of these applications is essential to be certain the transitionof the purposes from one area of the matrix to another to be certain theycontinue so as to add value to the business. This chapter compiles the variousmethods of analysis of the inner and exterior company and IT/ISenvironments to formulate a business approach, underpinned by help IT/ISstrategies. Through the analysis of theexternal atmosphere, it was identified that not having a cellular phone app is an areaof weak spot for Gymshark. Collaborate. These themes define our sustainability journey, one which considers influences throughout our worth chain adding labor, environment and communities. We ‘ve been in this adventure long sufficient to know that real change – long term, lasting modification – will only be feasible by taking new paths and making breakthroughs. ” “Sustainable Business Report,” n. d. Indeed, since the 1990’s Nike has made a couple of strides towardstudy of Nike 1.